BEAUTY IN BRIEF: MiLi PURE, ESTÉE LAUDER AND NIVEA LOYALTY WEB APP

Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.

This edition sees MiLi’s new moisture detector, a platform-independent loyalty app for Nivea and Estée Lauder embracing augmented reality.

MiLi PURE 2

The MiLi Pure 2 is a skin moisture detector that measures precise skin moisture levels of the skin on the face, neck, hands and eyes.

MiLi Pure gives you live updates so you can measure the skin before and after applying moisturiser and it will tell you how much moisture the skin has absorbed. It is aimed primarily at anti-aging but is also very useful for those who have dry skin.

NIVEA PROGRESSIVE WEB APP

Nivea presented their new Progressive Web App at the Google I/O Developer Conference, which aims to be published this summer.

The app, which will be completely platform independent and available to all common smartphones, tablets and other mobile devices, is part of Nivea’s loyalty programme ‘Nivea for Me’.

ESTÉE LAUDER TAKES STRIDES WITH AUGMENTED REALITY

Estée Lauder has integrated a new AR experience into their e-commerce site. Their online virtual lipstick try-on tool allows users to project different shades of the Pure Colour lipstick line onto their own face within the Estée Lauder store.

Users can choose their own photo or use the webcam to try it on their own lips or choose a model if they don’t have a picture to hand.