BEAUTY IN BRIEF: NEOM ORGANICS, EYEBROW CARVING AND DERMABLEND

Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.

This edition sees Neom Organics opening a Chelsea store, the latest Instagram trend and a beautiful campaign.

NEOM ORGANICS OPENS A STORE IN CENTRAL LONDON

Natural fragrance brand Neom Organics have opened a central London store on the King’s Road in Chelsea where they will offer consumers personalised wellbeing consultation.

They also offer a scent discovery test to discover your true underlying wellbeing needs and there is a library filled with wellbeing literature which you can browse whilst enjoying a cup of herbal tea.

EYEBROW CARVING

The latest beauty trend to hit Instagram is eyebrow carving, a look created by Instagrammer and makeup artist Alexa Link, who is based in Austin, Texas. It follows the feather brows and dragon brows that caused a stir on the social network earlier this year.

DERMABLEND’S NEW CAMPAIGN #BEAUTIFULBEAUTIFUL

Dermablend’s new campaign, which is said to have been inspired by the popular “before and after” photos often seen in the cosmetics industry, celebrates women both in and out of makeup.

#Beautifulbeautiful encourages women to embrace their flaws and share their #beautifulbeautiful photos on Instagram, showing their support for everyone’s choice to wear or not wear makeup.