Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.
This edition sees Debenhams unveiling plans to become a beauty destination, the first female brand to sponsor a women’s super league football club and a Kardashian West/Jenner collaboration.
Debenhams has revealed plans to build a £1bn ‘beauty destination’. Sergio Bucher, Cheif Executive of Debenhams, shared his strategy for appealing to mobile customers and making shopping more sociable.
The strategy includes turning two of the shops into outlet stores to offload out of season stock and wean the company off discounting.
Liverpool ladies football club has struck a sponsorship deal with cosmetics brand Avon.
The three-year partnership sees the brand become the Liverpool Ladies Football Club front of shirt sponsor and is the first time the ladies club has struck a sponsorship deal independent of the men’s club.
Kylie Jenner’s first collaboration with Kim Kardashian West features four nude liquid lipsticks that sold out almost immediately after release on Kylie Cosmetics.
This collaboration comes after a successful collaboration between Kylie and Khloe last year.