Welcome back to Beauty in Brief, our fortnightly roundup of the exciting news in beauty!
This week we have an Instagram account launch, an Oscars debut and a recycling initiative.
Chanel Beauty Launches New Instagram
Chanel beauty isn’t new to digital innovation and their latest Instagram account especially shows this. @welovecoco is a place dedicated to user-generated content. Each post features either a selfie or artfully arranged snapshot featuring Chanel beauty products from a member of the fanbase.
To promote the launch, Chanel partnered with various influencers who linked to the account on their IG. But to take things one step further they created an amazingly Instagramable pop-up called Chanel Beauty House. From pearl-filled bathtubs to virtual-reality mirrors, there were all kinds of rooms perfect for snapping.
The account could be the start of a trend for beauty brands. Featuring the fans of Chanel creates a non-stop incentive to promote and tag their products.
WE LOVE INDIVIDUALITY. If you could describe yourself in a flatlay, what objects would you include? Take an artistic snapshot and share your post with #welovecoco⠀⠀⠀⠀⠀⠀⠀⠀⠀ (Repost: @yacinediallo)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ —⠀⠀⠀⠀⠀⠀⠀⠀⠀ LES BEIGES Healthy Glow Sheer Colour in N°50 PALETTE ESSENTIELLE in Beige Clair LE VOLUME DE CHANEL Mascara in Noir
Glossier Launches at the Oscars
There are many places that come to mind as great launch platforms and the Oscars red carpet is definitely at the top. Glossier debuted their new and first eyeshadow Lidstar on the lids of… well, stars.
Greta Gerwig, Tracee Elis Ross, Salma Hayek and Best Supporting Actress winner Allison Janney all sported the shadows high-shine look. In an easily bendable formula with metallic finish it’s a sure winner for the cult beauty brand.
There was also a sneak peak of the product when Beyoncé wore it to Grammy’s, but Glossier didn’t reveal any news until now. If Beyoncé is interested, we think a few others might be too.
Garnier Promotes Recycling
The personal care brand has teamed up with Mandy Moore in a campaign to promote recycling called ‘Rinse, Recycle, Repeat’. Millions of recyclable plastic bottles end up in landfills each year and beauty brands are part of the reason.
With growing consciousness and an ask for natural beauty, there’s more and more pressure on the brands to be environmentally friendly.
Garnier created a competition with 50 US colleges to educate young people. Students who collect the most bottles for recycling will win a garden for their community. It’s a green idea from start to finish and a fun way to make people aware of their rubbish.
This isn’t the first move into a renewable future for Garnier. Last year they created the Garnier Recycling Programme to motivate people to do good. They hope to save 1 million bottles from landfill with this latest campaign by the end of 2018.
(Image: Global Cosmetics News)