Welcome back to Beauty in Brief, our fortnightly roundup of all the exciting things that have been going on in the beauty world! This week we have New Zealand based skincare brand Trilogy, an exciting fashion collaboration with Nars, and insta-perfect makeup Storybook Cosmetics!
Trilogy skincare coming to M&S
The natural skincare brand Trilogy, founded by sisters Sarah Gibbs and Catherine de Groot, will be sold across the UK in M&S stores.
They’re perhaps best known for their award-winning Rosehip Oil. After learning the benefits of the little red berries, they created Trilogy.
They keep this focus on natural and organic products across the range and are the first New Zealand beauty brand to achieve a NATURE Natural Cosmetics Certification.
The partnership will see two exclusive products hitting stores from the Very Gentle range. So look out for the Very Gentle Hydra Mask and Very Gentle Eye Mask!
(Image: cosmetics business)
Nars collaborates with Erdem
Two years in the making, Erdem Moralioglu and Nars have finally released a sneak peek at their limited-edition makeup collaboration.
Erdem is known for floral motifs across his designs so the title ‘Strange Flowers’ fits the collaboration perfectly. Everything ties together beautifully under this theme from the wild flower named lipsticks to the floral embossed, pale blue packaging.
The stand out products are the lipstick powders. He created them from his love of the ‘stamped on, really matte red lips’. So powdering lips could be the next big beauty trend to watch for the ultimate matte look. Just try not to eat any as you apply.
Storybook Cosmetics lands retail deal
Founded by identical Maynard triplets, Storybook Cosmetics went viral in 2016 after releasing their magic wand-shaped makeup brushes. Now, with continued love across social media, they’ve landed a retail deal with the American chain beauty store Ulta.
The products they create often have roots in the books they loved to read growing up, from Harry Potter to Charlie and the Chocolate Factory. The sisters offer a mix of both licensed collaborations with childhood favourites and original creations.
This could be an exciting move from online selling to in-store products. Everyone is excitedly awaiting which story they’ll turn into super instagramable cosmetics next.