BEAUTY IN BRIEF: PRESTIGE BEAUTY, COTY AND 31ST STATE

Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.

This week we see an increase in sales of luxury beauty, an exciting new move for beauty with the the Amazon Echo, and teen skin care brand 31st State totally lands an Asos deal.

Increase in Prestige Beauty Market

Despite fears over Brexit and the weak pound, the luxury market has been growing. Fragrance rose by 3%, whilst skin care rose by 6%.

There’s been an increased interest in vegan and cruelty free products, with future demand only set to grow. This trend has helped consumer awareness and increased cosmetic sales by 6%, valuing in at £900 million.

British shoppers are clearly passionate about this market, but there also seems to be a movement of global consumers contributing to sales. This is especially true in the superior fragrance and skin care categories.

If we call it self-care then we can justify it, right?

Luxury makeup

Coty’s ‘Let’s Get Ready’ For Amazon

Coty are set to launch a new visual skill for the Amazon Echo that allows users to receive personalised beauty information. The Echo Show, Amazon’s first echo device with a screen, is the product that’ll run the software.

This nifty ‘Let’s Get Ready’ feature claims to enable self-expression that’s tailored to each individual user. Working with physical appearance, favourite trends and specific events it can become the big sister you’ve always wanted.

It can also be synced with Facebook, because what can’t, and will give reminders to plan looks depending on what events you have coming up.

Alexa, serve me a look.

Coty Let's Get Ready

31st State lands ASOS deal

With the increased market for men’s grooming and beauty for all genders, it’s no surprise a skin care brand aimed at teen boys has grown.

31st State has secured listing on the online retailer ASOS. This means a wider reach for them, opening up a global market of online beauty shoppers.

In line with the brand’s already established vibe, it fits them into the cool and current place that ASOS holds in the minds of young people.

With ‘Hair Stuff. Body Stuff. Face Stuff,’ 31st State perfectly sums up what male teenagers look for. They’re proud of not having ‘fake ingredients’, which are kind of, like, not what you want.

31st State skin care

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