BEAUTY IN BRIEF: LUSH, DAVID BECKHAM AND DECORTÉ

Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.

This edition features a new customer service move from Lush, a beauty collection from David Beckham and a UK launch from an exciting Japanese beauty brand.

LUSH INTRODUCES NEW IN-STORE TECHNOLOGY

In line with their goal for ultimate customer service, Lush have focused on digital problems in-store.

Using tablets, they’ve created a till system that allows members of staff to wander around store and complete purchases on the spot.

In Lush Oxford Street a successful trial cut queue times and improved customer experience. The system has been set-up in the top stores across the UK with plans to implement the technology to the rest in time.

Lush store

DAVID BECKHAM LAUNCHES GROOMING LINE

This March, David Beckham will launch a new collection of grooming products in collaboration with L’Oréal. In sleek minimalist packaging body, skin and hair care will all be available to purchase under the name House 99.

The name ’99’ come from his success in 1999 in which he married Victoria, Manchester United won the treble and his son was born.

He believes the line is a chance for men to have the right support and products to experiment in the world of grooming and beauty.

House 99 products

DECORTÉ LAUNCHES UK LINE

The Japanese based beauty brand Decorté has released a new UK line at Selfridges. Known as ‘Asia’s best kept secret’ and Kate Moss approved, it’s an exciting move to the west for the brand and could be the start of a larger UK following.

Learning from traditional Eastern medicine in combination with scientific research, Decortè creates luxury make-up and skincare available in-stores and online.

Gold decorte products

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