BEAUTY IN BRIEF: NEOM ORGANICS, L’OCCITANE AND NOUGHTY

Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.

This edition features the expansion of a revolutionary beauty and wellbeing brand, a new flagship store for L’Occitane and a swathe of new products from haircare brand Noughty.

NEOM ORGANICS SECURES NEW INVESTMENT

We’ll be seeing a lot more of beauty and wellbeing brand Neom Organics, after the company secured major investment recently.

The company plans to use the funds raised from specialist consumer brand investors Piper to create new products, grow the Neom team and expand internationally.

Neom was founded in 2005 by ex-Glamour magazine editor Nicola Elliott and investment analyst Oliver Mennell. The brand’s name is taken from their combined initials.

neom organics products

L’OCCITANE OPENS NEW LONDON FLAGSHIP STORE

French luxury beauty brand L’Occitane has opened a stunning new flagship store on London’s Regent Street.

The store, which is L’Occitane’s largest in the world, was designed by Dutch firm UXUS. Set across two floors, it offers customers a range of services including personal engraving, hand and arm massages and delectable refreshments from its Pierre Herme cafĂ©.

new L'Occitane flagship store in London

NOUGHTY ANNOUNCES FOUR NEW COLLECTIONS

Noughty, the natural hair care brand, is releasing four new collections across the months of January and February.

Each one is designed to address a particular customer need, from the volume-providing properties of the Pumped Up range to the Colour Bomb collection which stops coloured hair from fading.

All of Noughty’s products are 97% natural. They’re vegan friendly and free from parabens, petrochemicals, sulphates or silicones.

Four new products form Noughty the haircare brand

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