Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.
This edition features YSL Beauty’s social-focused pop-up store, Unilever’s acquisition of Schmidt’s Naturals and the UK getting its own version of Sephora.
YSL Beauty has unveiled a new pop-up store in Heathrow Airport, London. The store, designed with social media sharing in mind, featuring some of their most recent launches including their Black Opium line.
The L’Oréal-owned beauty brand has hired a tattoo artist who will give consumers temporary tattoos. Visitors can also expect free makeovers, virtual make-up try-on iPads, a GIF photo booth and an ‘ATM machine’ that dispenses free Black Opium samples.
The deodorant, toothpaste and soap brand Schmidt’s Naturals is to be acquired by Unilever, further expanding their fast growing naturals category which already includes Degree and Dove.
Schmidt’s Naturals was created in 2010 by Jaime Schmidt. Schmidt described the deal as “a momentous day in the history of Schmidt’s Naturals”.
Described as the “UK’s first, most revolutionary destination for beauty”, Indulge is a new multi-brand store created by the CEO of The Fragrance Shop, Sanjay Vadera.
Over 120 cult, classic and emerging brands are to be stocked by the retailer which aims to become a one-stop destination for beauty – much like Sephora in the US.