BEAUTY IN BRIEF: WUNDER2, NYX AND EYEKO

Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.

This edition features Wunder2’s Amazon Alexa skill, Nyx’s instore VR experience and a bespoke mascara service.

WUNDER2 CREATE FIRST BEAUTY AMAZON ALEXA SKILL

Wunder2 is the world’s first brand to launch a skill on Amazon’s voice platform Alexa. Beauty Tip will help users keep up to date with current beauty trends, learn great makeup hacks and find perfect products for their beauty routine.

To get started, users simply ask Alexa what the “beauty tip of the day” is.

Wunder2's Wunderbrow sticks in various shades.

NYX STORES UNVEIL VR EXPERIENCE

The Impossibly NYX Professional Makeup experience allows you to watch makeup tutorials by three different beauty vloggers.

The tutorials will be experienced using Samsung Gear VR and customers will be able to choose the vlogger to watch and select the different products they are using to learn more about them.

EYEKO CREATES A BESPOKE MASCARA

Personalisation has been a growing trend over the past few years and Eyeko has taken this to a new level. Their Bespoke mascara service allows customers to choose the formula and the mascara wand that suits their lash shape. Eyeko then packages it up and send it to them in a monogrammed box.

Customers can book appointments in London, Paris and Hong Kong.

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