Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.
This edition features Tom Ford Beauty’s first brick and mortar store; the first custom nail polish app; and MAC Cosmetics in-store AR mirror.
Tom Ford Beauty has opened its first brick and mortar store which will showcase the brand’s entire range. The Estée Lauder-owned brand has opened a store in London’s Covent Garden.
The two-floor retail space will also feature augmented reality try-on options, appointment only workshops and an event space for one-to-one consultations.
New company Alex|Tay has disrupted the beauty industry with its personalised nail polish app. Consumers can choose from any colour in their wardrobe and order nail varnish in the same shade, ensuring they stay perfectly matched.
Paul Wolff, founder and CEO of Alex|Tay says, “It’s as easy as snapping a picture, tapping a color, and creating your own custom, high-quality nail polish named to reflect your sense of humor, fashion or mood. And you get your custom color in about a week.”
The Estée Lauder-owned cosmetics brand is launching an augmented reality mirror in US stores with a global rollout planned for 2018. Powered by the leading creator of augmented reality technology, ModiFace, the facial tracking system provides a full 3D video of the user’s virtual make-up.
The looks on the mirror’s system are mapped to the face 30 times a second, with the mapping placing the looks to within a fraction of a pixel.