BEAUTY IN BRIEF: TOM FORD BEAUTY, ALEX|TAY & MAC COSMETICS

Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.

This edition features Tom Ford Beauty’s first brick and mortar store; the first custom nail polish app; and MAC Cosmetics in-store AR mirror.

TOM FORD BEAUTY OPENS A STORE IN LONDON

Tom Ford Beauty has opened its first brick and mortar store which will showcase the brand’s entire range. The Estée Lauder-owned brand has opened a store in London’s Covent Garden.

The two-floor retail space will also feature augmented reality try-on options, appointment only workshops and an event space for one-to-one consultations.

Tom Ford's new store in London

 

ALEX|TAY CREATES FIRST CUSTOM NAIL POLISH APP

New company Alex|Tay has disrupted the beauty industry with its personalised nail polish app. Consumers can choose from any colour in their wardrobe and order nail varnish in the same shade, ensuring they stay perfectly matched.

The new Alex|Tay app which allows users to design their own nail polish

Paul Wolff, founder and CEO of Alex|Tay says, “It’s as easy as snapping a picture, tapping a color, and creating your own custom, high-quality nail polish named to reflect your sense of humor, fashion or mood. And you get your custom color in about a week.”

MAC COSMETICS LAUNCHES IN-STORE AR MIRROR

The Estée Lauder-owned cosmetics brand is launching an augmented reality mirror in US stores with a global rollout planned for 2018. Powered by the leading creator of augmented reality technology, ModiFace, the facial tracking system provides a full 3D video of the user’s virtual make-up.

The looks on the mirror’s system are mapped to the face 30 times a second, with the mapping placing the looks to within a fraction of a pixel.

MAC Cosmetics have released an in-store virtual mirror using augmented reality technology

 

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