BEAUTY IN BRIEF: DYSON, DIVERSITY AND INCLUSIVITY

Welcome to the latest Beauty in Brief, our round-up of the most exciting news in beauty technology and marketing.

This week we look at a possible new product from Dyson, and how the industry is changing to include people who have previously been ignored.

DYSON’S HIGH TECH HAIRBRUSH

Our (sort of) neighbour Dyson is once again exploring the world of beauty with a hairbrush that blasts away the water whilst styling your hair.

They have filed a patent, and although it isn’t concrete proof that a high-tech hairbrush is coming our way, if Dyson makes the device, it will come at a high price, around £300.

APPS AS THE ANSWER TO DIVERSITY

The beauty industry traditionally has ignored women of colour and their needs, and whilst skincare has begun to catch up in recent years, haircare has gone woefully underserved.

Black women have for years been forced to shop for haircare products in specialised stores and finding a hairstylist can prove a challenge. But these three apps might be changing that.

Swivel allows users to find the best hairstylists in NYC for their textured hair, whilst Yeluchi provides at-home hair styling.  Meanwhile, Trest is the only beauty app that uses Facebook SKD for iOS to help users find stylists for their textured hair based on friends recommendations on social networks.

As these apps gain momentum in the US, it will surely be a matter of time before apps to help find specific hair and beauty stylists for women of colour gain traction worldwide.

MILK MAKEUP’S #BLURTHELINES

Milk Makeup has collaborated with David Yi of Very Good Light with their latest campaign, #BlurTheLines, which promotes their Blur Stick whilst celebrating gender fluidity.

The campaign stars seven models who all blur the gender lines on some level. This is a huge stride in the beauty industry as far as gender inclusivity goes and we hope it is just the first step towards an inclusive beauty community.