Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.
This edition features the Nails Inc founder’s foray into beauty; UK brand Illamasqua’s gender-fluid Christmas campaign; and new men’s grooming brand Beardpoo’s product unveiling.
New British brand Beardpoo create products especially for men’s beards. Their recently-unveiled Beardpoo shampoo is said to aid thickness, soften bristles and soothe itchiness, whilst the Beardpoo Moisturiser is made to hydrate beards and prevent “beardruff” and dry skin.
Beardpoo donates 25% of their profits to the charity CALM which is dedicated to preventing male suicide, the single biggest killer of men under 45 in the UK.
Nails Inc founder Thea Green is expanding her empire into the make-up industry with the launch of Inc.redible, which already has the backing of online retailer ASOS and Boots. The product lineup includes lip balms with real flowers suspended in gel and sheet masks featuring animals such as cats and deer.
Nails Inc has a history of launching innovative products such as the nail polish in a spray can that sparked a viral craze two years ago.
Illamasqua is using their Christmas campaign to speak out about gender boundaries with their Merr
y Xmas Christmas Without Chromosomes campaign. With a ‘human-up’ tagline the campaign promises an antidote to the traditional Christmas campaign and explores gender and pre-conceived expectations of beauty.
Illamasqua has used men and gender non-conforming models in their campaigns before, but founder Julian Kynaston says this campaign is different, “Now we’re shining the spotlight on something bigger: it’s not just the role of gender in beauty, but society as a whole.”