Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.
This edition features Charlotte Tilbury’s first unisex product; Volition, the fully crowdsourced startup disrupting the beauty industry; and Burt’s Bees’ new beauty line with an emphasis on natural ingredients.
Charlotte Tilbury’s new Unisex Healthy Glow promises to bring tired skin to life. The tinted moisturiser helps to maintain a bronzed beach look all year round for both men and women.
The #GLOWMO collection is packaged by Quadpack in two-tone tubes with a unisex design.
Burt’s Bees is introducing the biggest product launch in the company’s history – Burt’s Bees Beauty – with a launch campaign to match.
Their “I Am Not Synthetic” campaign encourages women to think more carefully about the products they’re using to look and feel their natural best.
The founders of Volition, Brandy Hoffman and Patricia Santos, met whilst championing a brand in Southeast Asia and the pair formed not only a lasting friendship but a brand that has been disrupting the beauty industry from the start.
Volition’s business model relies completely on crowdsourcing. Innovators submit ideas to the Volition experts who vet it for feasibility, quality and safety. If the idea passes this stage, Volition works with the innovator to turn the idea into a real-life product that is then voted on by the Volition community.
If the campaign is then a success, the innovator earns commission on every product sold.