BEAUTY IN BRIEF: THE HUT GROUP, MMUK MAN & L’ORÉAL

Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.

This edition features L’Oréal’s second beauty tech accelerator programme, MMUK Man opening the UK’s first Men’s makeup store and The Hut Group’s acquisition of Illamasqua.

L’ORÉAL’S BEAUTY TECH ACCELERATOR ANNOUNCES SECOND STAGE LAUNCH

L’Oréal has announced the start-ups taking part in its second beauty tech accelerator programme, in partnership with UK-based digital accelerator and incubator Founders Factory.

The startup companies to be supported in this next stage of the partnership are diverse; Sampler manages product sampling for clients, Riveter is using AI in online retail, and Alegra helps beauty brands optimize their own digital channels.

 

MMUK MAN OPENS BRITAIN’S FIRST MEN’S MAKEUP STORE

MMUK Man is about to open its first brick-and-mortar store in Brighton. This will be the first British store to sell men’s makeup.

The announcement came shortly after online retailer ASOS made ten of MMUK’s products available on its site. The new Brighton store will stock MMUK’s entire range plus other top men’s makeup brands.

A post shared by MMUK MAN (@mmukman) on

 

THE HUT GROUP ACQUIRES ILLAMASQUA

The Hut Group has announced the acquisition of British make-up brand Illamasqua. The Hut group has continued its spending spree on a reported £25m takeover of the cult beauty brand.

Illamasqua was founded in 2008 by Julian Kynaston and is known for its unconventional and bold style of makeup. Its name is a portmanteau of the words illusion and masquerade.

If you like this, you may also like...

BEAUTY IN BRIEF: AVON, SLEEK MAKEUP AND ORIGINS

Read more

BEAUTY IN BRIEF: PAI SKINCARE, FLAWLESS BY GABRIELLE UNION AND CUTITRON

Read more

BEAUTY IN BRIEF: BAREMINERALS, CLEAN BEAUTY CO AND LUI FROM GUERLAIN

Read more

ARE BEAUTY COMPANIES DOING ENOUGH FOR DIVERSITY?

Read more