Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.
This edition features L’Oréal’s second beauty tech accelerator programme, MMUK Man opening the UK’s first Men’s makeup store and The Hut Group’s acquisition of Illamasqua.
L’Oréal has announced the start-ups taking part in its second beauty tech accelerator programme, in partnership with UK-based digital accelerator and incubator Founders Factory.
The startup companies to be supported in this next stage of the partnership are diverse; Sampler manages product sampling for clients, Riveter is using AI in online retail, and Alegra helps beauty brands optimize their own digital channels.
MMUK Man is about to open its first brick-and-mortar store in Brighton. This will be the first British store to sell men’s makeup.
The announcement came shortly after online retailer ASOS made ten of MMUK’s products available on its site. The new Brighton store will stock MMUK’s entire range plus other top men’s makeup brands.
The Hut Group has announced the acquisition of British make-up brand Illamasqua. The Hut group has continued its spending spree on a reported £25m takeover of the cult beauty brand.
Illamasqua was founded in 2008 by Julian Kynaston and is known for its unconventional and bold style of makeup. Its name is a portmanteau of the words illusion and masquerade.