BEAUTY IN BRIEF: AVON, SLEEK MAKEUP AND ORIGINS

Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.

This edition features Avon’s new partnership with CoppaFeel, a new inclusive manifesto for Sleek MakeUP and a Marks and Spencer launch for Origins.

AVON TEAMS UP WITH COPPAFEEL

Avon is working with breast cancer awareness charity CoppaFeel to raise awareness of the importance of regular breast checks.

Only 30% of women aged 18-29 check their breasts every month and Avon hopes that by teaming up with the charity’s ‘Boobettes”, women under the age of 35 who have been diagnosed, they will change that percentage.

NEW SLEEK MAKEUP MANIFESTO

Sleek MakeUP’s latest campaign was launched around an issue that has been increasing recently: makeup shaming.

Whether it is telling someone they are wearing too much foundation or saying that makeup is only for a certain section of society, My Face. My Rules, is Sleek MakeUP’s way of standing up for everyone’s right to define their own beauty.

 

ORIGINS LAUNCHES IN MARKS AND SPENCER

Nature inspired skincare brand Origins has launched its products in Marks and Spencer beauty halls across the UK and on marksandspencer.com. The Estee Lauder-owned skincare brand was launched by Leonard Lauder in 1990 and is now sold through more than 2000 stores globally.

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