BEAUTY IN BRIEF: PAI SKINCARE, FLAWLESS BY GABRIELLE UNION AND CUTITRON

Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.

This edition features Pai Skincare’s 90-day return policy, a new chatbot for Flawless hair care and an investment from Croda in a Fitbit-like device for the skin.

PAI SKINCARE INTRODUCES 90-DAY RETURN POLICY

Pai has become the first beauty brand to launch a no questions asked 90-day returns policy. In their words, “Shopping for sensitive skin can be a real nightmare. […] It’s not always an instant reaction; sometimes things look promising for a few days, even a few weeks, before your skin becomes irritable and unbalanced.

“Before you know it, you’ve got a pile of products you can’t use…and a much lighter wallet. […] So we’ve extended our satisfaction guarantee, giving you a whole 90 days to really get to know your new products.”

The image from PainSkincare's website, reading - Commitment Isuues? Shopping for sensitive skin can be a real nightmare. We know, we've been there. We've extended our returns policy, giving you a whole 90 days to get to know your products risk-free. Shop Now.

FLAWLESS LAUNCHES ITS FIRST CHATBOT

Afro-texture hair care brand Flawless by Gabrielle Union has launched its first chatbot via Facebook Messenger.

Built with botworx.ai, it recommends products that match the potential customer’s needs with the option to purchase online. Botworx.ai collects data from the chatbot that will allow Flawless to identify patterns in their customer’s behaviour.

Image of Gabrielle Union on the left and some of the Flawless hair products on the right.

CRODA INVESTS IN CUTITRON, THE FITBIT FOR YOUR SKIN

Cutitronics has developed a technology called the CutiTron that has been dubbed the ‘Fitbit for skin’. And thanks to investment from Croda, a speciality chemicals manufacturer, the technology could be on shelves in two years.

CutiTron works by measuring and predicting skin care requirements. The CutiTron-powered device is fitted with a smart cartridge that contains the user’s favourite brand’s product.

The device then simultaneously measures the skin and prepares it for application of the product. An AI-powered ‘personal skincare coach’  then offers ongoing support, advice and encouragement.

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