Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.
This edition looks at the latest tech to hit the beauty market including HiMirror and f.lashes and a new foundation applicator from Smashbox that mimics the action of a finger.
One of the most exciting pieces of beauty tech to come out of Taiwan recently, HiMirror is an affordable Smart Mirror that can instruct users on how to look after their skin. HiMirror helps users assess their wrinkles, fine lines, complexion, dark circles and spots, red spots and pores.
It can also track all of the user’s beauty products and the historical comparison features allow users to easily see which products are working.
False eyelashes that light up and give your face some sparkle? Tien Fam, the maker of f.lashes, has already attracted almost three times the original goal of $40,000 dollars on Kickstarter.
The LED lights can be programmed to twinkle, flow when you tilt your head or go into dance mode.
Smashbox has designed a silicone applicator that mimics the human finger but reduces the waste and is more hygienic than using your own digits.
All you need to do is rinse the applicator off with soapy water when you are done applying your foundation or concealer and it is ready to use again, the silicone means it doesn’t absorb the makeup so is easier to maintain.