HIGHLIGHTS FROM BATH DIGITAL FESTIVAL 2017

Every October, Bath plays host to Bath Digital Festival, a celebration of the city’s burgeoning tech scene. This year’s Festival promised to be bigger and better than ever – and it certainly didn’t disappoint.

As a proud sponsor of the event, we were excited to get amongst it and be inspired as many talks as we could. With dozens to choose from (plus our own, hosted here at Ready HQ), we weren’t short of options.

Here’s a run-down of our highlights.

APPLE PHOTO WALK

What was it about?
A walk around Bath learning how to use our iPhones to take photos and use all the features.

Robin and Ryan from Ready during a Bath Digital Festival event

Where?
Apple Store, SouthGate (and then around the city of Bath)

Who hosted it?
Apple

What was the coolest thing we learned?
The little sun when you tap on your iPhone camera is actually an adjustable light bar you can pull up and down.

CREATE GAME ART WITH APPLE

What was it about?
A hands-on session on creating artwork inspired by the story and worlds in the popular game Monument Valley 2.

A screen shot from monument valley, one of the games discussed at the bath digital festival

Where?
Apple Store, SouthGate

Who hosted it?
Apple

What was the coolest thing we learned?
The chance to paint with a stylus in ProCreate. It was really light and responsive!

LESS IS MORE: LEAN CONTENT MARKETING FOR BUSINESS

What was it about?
A talk on how to frame a lean content strategy and cut down on quantity, instead focusing on content that works hard in the long term.

Where?
Francis Hotel, Bath

Who hosted it?
Jo from HarveyDavid

What was the coolest thing we learned?
One social media channel is enough. Yeah, one. We had that reaction too.

SOCIAL MEDIA AND NEWS: MAKING THE MOST OF A STORY

What was it about?
A talk on how to tell interesting stories through social media. Rob and Adam, who are responsible for creating social media content for BBC Radio Bristol, shared their 10 top tips for getting likes and shares – mainly on Facebook but also touching on Instagram, Twitter and Snapchat.

rob and adam from bbc bristol discuss social media at bath digital festival

Where?
University of Bath Innovation Centre

Who hosted it?
Rob Adcock and Adam Crowther from BBC Radio Bristol

What was the coolest thing we learned?
When creating social video content, we’re often told to make it portrait to fit mobile screens rather than the traditional landscape format. Actually, it’s much more effective to create it in a square frame. It’s just as viewable, but looks better in a news feed. And it allows for comments to be shown below as well.

21ST CENTURY PERSUASION: DIGITAL MARKETING THAT WORKS

What was it about?
An insight into how people find companies and businesses to solve their challenges today, and how to optimise your online presence in order to capitalise.

jon payne from noisy little monkey talks SEO at bath digital festival

Where?
Bath College

Who hosted it?
Jon Payne from Noisy Little Monkey

What was the coolest thing we learned?
According to Google, it now takes an average of 12.4 interactions with your brand to convert a sale. A few years ago, this number stood at 7.

BEING HUMAN: DESIGN THINKING THAT CREATES EXCEPTIONAL MARKETING

What was it about?
A workshop on how to apply design thinking to marketing to make campaigns more human, relevant and engaging.

Where?
Bath Royal Literary & Scientific Institution

Who hosted it?
Laura from Uniquity

What was the coolest thing we learned?
If you are struggling to come up with good ideas, then try to come up with the worst idea possible and then work to make it better. It can often turn into a really creative and useful idea.

INVENTING THE FUTURE: NEW WAYS TO CAPTURE AND EXPLOIT INNOVATION

What was it about?
Technological innovation is growing exponentially, and with it patent applications. The talk examined the state of play today, dispelled some myths around how and where ideas are generated, and looked at the future of invention – in particular how AI will drive the formulation and iteration of new ideas into patented products.

ben from eip talks about innovation at bath digital festival

Where it was?
EIP’s Bath office

Who hosted it?
Ben Hoyle from EIP

What was the coolest thing we learned?
The whole of Wikipedia is actually available to download. The entirety of human knowledge, in one 14GB zip file.

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