5 THINGS WE’RE LOOKING FOR FROM SOCIAL MEDIA WEEK BRISTOL

This November, the south-west of England plays host to Social Media Week for the first time. Its arrival in Bristol signifies the first time this pioneering and globally renowned series of events has visited another UK city aside from London.

The timetable of events has yet to be released, but in the meantime, here’s what we’re looking to gain from the week’s festivities…

INSPIRATION

Which brands are really winning on social? And how are they doing it?

It’s always inspiring to hear powerful case studies from the clients and agencies behind the best campaigns out there. Social media marketing can be a tough nut to crack. There’s a lot of noise out there, and audiences are naturally resistant to brand messages.

But great ideas work, and we’re looking forward to hearing about the best of them.

INFORMATION

As an agency that advises clients on the best channels to reach their audience, we need to constantly be on top of the latest facts and figures behind social sites and their user bases.

Of course there are all manner of online sources from which they can be garnered. But digesting and debating them in a live environment would be a fascinating prospect, and one we’re sincerely hoping to have the chance to do.

PREDICTION

What’s next for Facebook? Where will Snapchat be in three year’s time? Will Twitter even exist by then?

Yes it will. But we can’t wait to find out what else the future holds for our favourite platforms. Perhaps we’ll even hear about one or two new kids on the block as well. Future gazing may have a heavy dose of guesswork involved, but it sure is fun.

EDUCATION

One thing that has already been promised from the event organisers is a healthy portion of training events to “skill up” and “advance knowledge and practical know-how of social media platforms and tools”.

Although they’re yet to elaborate by giving details of specific sessions, we’re sure that we’ll be heading along to at least a few of them. Knowledge is power!

COLLABORATION

We’ve got a fantastic and thriving digital economy here in Bristol and Bath, driving the region forward through innovation and enterprise. Key to this is the close collaboration that occurs every day between the various bodies, agencies and businesses involved at all levels.

Social Media Week will undoubtedly be a vocal champion for this collaboration, and we can’t wait to uncover opportunities to do our bit here as well.

We may be over here in Bath – Bristol’s smaller, slightly quieter cousin – but that’s not to say we can’t play a role in continuing to grow this fantastic region and the digital spirit that flourishes within it.