The snacking market is growing all the time as people opt for quick fixes to hunger. We’ve collected all the biggest trends that drive snack buying at the moment.
Less time = more snacks
There is a huge difference between eating times across the world with Mexico spending just 66 minutes eating a day, whereas France spends 135 minutes at meals. However, the North American attitude to eating is influencing Europe.
The average lunch time in France has gone down from an hour and a half to 22 minutes. And in Britain lunch times have dropped to just 15 minutes!
People dedicate less time to meals and are instead replacing breakfast and lunches with snacks.
Concerns over healthy eating are rising, which means 63% of people now read the ingredients on a snack before buying it. Sugar and fat are scrutinised, so brands that sell healthy snacks are booming.
People are switching out chocolate bars for granola and cereal bars.
Social media has shown people the benefits and ease of eating healthily and the trend has sky-rocketed from there.
Pop, pop and away
Popcorn is the UK’s fastest growing grocery product.
With healthy eating always at the back of their mind, consumers are opting for popcorn over traditional options like crisps.
Tastes have moved beyond just sweet or salted with gourmet flavours popping up all over the place. Popcorn brands are releasing everything from goat’s cheese to gin and tonic flavours.
Behind the wave of snacking are the ingredients that make them. Kale and seaweed are particularly big as people seek healthy options, as well as ancient grains like buckwheat.
Products made from chickpeas are also gaining popularity as a healthier ingredient than potatoes.
As people lead busier lives and the ask for snacks goes up, single-serve packets are taking over the economy-style bumper packs of food.
Yoghurts and porridge are now available in portable, single-serve pots in supermarkets as people grab them as snacks.
Packaging is moving towards snacks that are available as a one-off servings to match the ask for quick fixes of food.