Packaging has shifted from what it once was as people expect it to work harder than just storing the product inside.
With innovative tech and new consumer trends, brands are switching up packaging frequently, so we’ve collected 5 things that are important to know about packing.
Snacking is growing in popularity every year, with 92% of adults having eaten one in the last 24 hours. This is down to a desire for convenience and portability.
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Because of this bulk buying isn’t seen as the frugal top option anymore and consumers are willing to pay premium if it suits their needs of ease and nutrition.
Single-serve packets are taking over as people don’t want to serve themselves at home anymore and pick up individual portions as and when they need them.
As minimalism rises, so does simple design. More and more brands are opting for clean packaging that shows no more than it needs to.
(Image: 99 Designs)
Monochrome bottles and boxes, to sparse hints of colour, will be showing up more frequently over 2018.
Part of the appeal is the no-fuss attitude that comes from minimalist packaging. Consumers know everything they need to without the need to search busy patterns.
By bye plastics
Plastic problems are shared everyday online as people become more aware of how damaging the material is on our Earth. Instead, brands can turn to recycled or recyclable materials.
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Packaging that won’t disintegrate when it’s thrown away will be reduced as people opt for better alternatives. A lot of brands have already pledged to fight against single-use plastic, some banning it altogether.
Another trend to watch on the design front is pastel colours. The calming packaging is coming back into the limelight in 2018 as more brands opt for gentle palettes.
(Image: 99 Design)
Similar to minimalist packaging, it has a subtle tone to it, easing customers into buying without throwing the idea in their face.
It’s already been noticed for the ‘millennial pink’ trend, but it’s branching out to other hues and will be gracing packages throughout the year.
Packaging as product
Once seen as vessel to get product from store to home, packaging has come into its own and now seen as a valuable part of a purchase.
68% of consumers believe a product becomes more upscale because of the branded packaging.
(Image: The Dieline)
Ecommerce isn’t the usual topping up of regular products, so customers expect more from what they’re buying. Online shopping also guarantees packaging, whereas brick and mortar often has less. So consumers has expectations that brands need to meet.