5 THINGS YOU NEED TO KNOW ABOUT… BREAKFAST TRENDS

Breakfast, it’s the most important meal of the day – or at least it once was. Not all consumers sit down for a family meal in the mornings anymore. The way of the breakfast has changed and we’ve got the top trends that are dominating it right now.

On-the-go

Over a quarter of consumers are eating breakfast whilst they’re out and about, skipping the dining room table and opting for something on the way to the desk. To cater to this more brands are offering quick options for the on-the-go consumer.

But picking up a quick-energy chocolate bar is no longer an option as people don’t want to compromise on health for convenience.

Cereal

Cereal is still a top breakfast choice for UK consumers who enjoy the range and ease of the food. With many people inclined to skip their morning meal, cereal can be their saving grace.

But it’s not just eaten in the morning, 43% chow down on a bowl during the day as a snack too.

Start healthy

As the health and wellness industry continues to grow people are looking for the best ways to kick-start their day and food is an obvious choice. But just having a banana is no longer good enough, people want food that’s actively doing things for them.

That’s why vitamins and supplements like turmeric and matcha are being added into smoothies, coffee and porridge. Consumers are opting for things that do more.

Breakfast all-day

Although some people skip it, the meal itself is actually branching out beyond the morning. Restaurants are adding all-day breakfasts due to popular demand as consumers opt for toast, fry-ups or pancakes for lunch and dinner too.

And they’re taking the trend home too. People are eating breakfast foods at any time of day that suits them.

Indulgence

Although there’s a health kick going around, people still enjoy indulging. Doughnuts, waffles and pancakes are all top choices for those that have time to spend on their morning meal.

These may still be paired with a green juice, but people aren’t afraid to load up on unhealthy things from time to time especially when it means something tasty.

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